Impulse Buy or Finding something You Weren’t looking For?

Posted June 11th, 2012

I went shopping today. I knew exactly what I wanted and how much I was willing to spend. Just a new pair of sport shoes. Upon getting to the shop I found myself wandering, transfixed by all the smart looking shops and offers in the windows. I have to admit, I’m not entirely immune to the glaze that over comes (or should that be overwhelms) many people once entering one of these fortresses of retail indulgence.

I wandered in to a very well known clothing establishment for a browse. Immune I may not be to the intoxicating bright light and pretty things on offer, however, I would also say I’m very adept at avoiding impulse buys. I found a shirt I really liked, and with summer (whatever that even means weather wise these days) just around the corner I decided to buy it. It was inexpensive but that’s not why I bought it. It was exactly what I wanted. I just didn’t know it. By no means do I have buyer’s remorse. If I had bought it on a whim and didn’t really need it, but had rather been seduced by the display then it would be different. Like I said though, I’m a dab hand at not being sucked in by that sort of frivolous retail seduction. Nope. Rather, I had found something I didn’t know I was looking for.

Mall in Bogota,Colombia

It is frustrating when we can’t find what we’re looking for in life. No matter how deep you drill you just can’t strike oil. No matter how hard you chip away, you just find endless seams of fool’s gold. Now and again though, whilst drilling away you may come across some old dinosaur bones that you didn’t know you were looking for. In fact you probably weren’t looking for them at all but none the less, it’s a find! And you found it! There’s a certain smug satisfaction when you find something you didn’t know you were looking for like somehow, just for a moment, you were ahead of the curve. For a brief, passing instant, life has presented a chink and you get to peer ever so briefly “behind the curtain”. Ok, so it’s only a shirt but it could be anything. It’s a worthwhile analogy.

How many people have remarked how they found the love of their life just after they actively decided to give up looking? Or when looking for your car keys, you found that CD that you had turned the house upside down looking for only a few weeks ago. Yup, frustrating as it is not finding what you’re looking for, there can be few better feelings than finding something that you didn’t know, or had forgotten you were looking for. Perhaps then the key is to not look at all. I’m not sure.

You may be thinking about your pension, future investments and how to shore up your finances for the long term. Looking to give yourself freedom in the future to go and find the things you’ve always wanted to spend time looking for.

Let me help you see how that could be achieved. You never know. I could help you find the things you didn’t even know you were looking for.

Image credit – Flickr/momentcaptured1

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