Asset Management

Our investment philosophy

Our investment philosophy has been developed around an evidence-based understanding of markets and investing. Our core beliefs are:

Free markets are efficientThe financial markets adjust to every new spark of information, and competition quickly drives prices to fair value.  A stock’s current price is the best estimate of its true value.  Attempting to forecast future events or time market movements is a futile endeavour that only burdens investors with higher costs and unnecessary risk.

Risk and return are inseparableStocks and bonds that offer higher average returns relative to the market almost always carry higher risk.  Understanding this relationship enables investors to strike a balance between their performance goals and the degree of uncertainty they can accept.

Diversification is crucial.  The most sensible way to seek higher expected returns is through broad diversification across many asset classes, industries, and geographical markets.  A well diversified portfolio balances out the random effects of individual stock performance.

Costs matterSkilful portfolio management and smart, patient trading can produce real cost savings over time.  These savings accrue directly to an investor’s return.

Working as part of Evidence Based Investors, we use the best ideas from leading academics to design strategies that work in the real world.

Recent times vividly illustrate the unpredictable nature of markets.  Although unsettling, these periods highlight the importance of having a coherent, rational investment approach.  After all, it is through higher risk that investors find the potential to earn higher long-term rewards.

No one controls the way free markets behave.  But investors can control how they personally participate in capital markets.  Every investor must assemble a portfolio that best fits his long-term goals and tolerance for risk.  Making the right decision about asset mix, maintaining a high degree of diversification, and staying disciplined are the keys to a good investment experience.


It is important that as life changes your investments remain appropriate for your circumstances. We will monitor your portfolio and ensure that you remain on track. See your options here

We will work with you to define an investment strategy which meets your financial goals and objectives whilst minimising risk and costs.


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